Learn to Manage Your Marketing Confidently
I’m an ecommerce marketing coach who teaches you how to build a marketing strategy, reach your goals, and keep on growing.
About Me
Hi, I’m Michelle.
Since 2008, I’ve helped women-owned brands grow online. Now I teach online stores owners how to create and manage their marketing strategies so they can watch their revenue grow for years to come.
BRANDS I’VE WORKED WITH
Testimonials
Wondering what it’s like to work with me? Hear from some of the amazing folks I’ve worked with in the past.
I really have appreciated working with you and all you have done for this company. Thanks for always being positive and eager to help.
Thank you for your hard work. We’ve made a lot of changes. I appreciate that. I have high expectations and I’m excited for what’s next.
Thank you so much for all of your help, hard work and dedication to this brand. You have helped us grow and have implemented important and necessary change. I have enjoyed working with you!
Strategies You’ll Learn
Marketing Plans
You’ll learn how to tie all of your marketing channels together into one cohesive marketing plan. Better yet, you’ll feel confident managing your brand’s marketing for years to come.
Website Optimization
Don’t waste your time getting new visitors to an ecommerce site that doesn’t convert. We’ll optimize your site for conversions first, making sure the structure and UX are dialed in.
Email Marketing
How many customers make a purchase the very first time they arrive on your site? A small percent.
Email marketing captures these new leads so you can then turn them into paying, profitable customers.
SEO
Stop paying for all of your new customers. Ads are great, but let Google do some of the heavy lifting. We’ll set up your SEO (search engine optimization) to help Google find your site and tell people about it for free.
Paid Ads
The easiest, but priciest, way to get new site visitors. Let’s dig into how we acquire the right customers, not just any site visitor. Ads are part of a marketing strategy, but make sure you’re getting your money’s worth.
Website Management
Do you know how to structure your site navigation? How to set up filters and search options? Can visitors find what they need on your site? All of this needs to be prioritized as you maintain your site. Learn what to work on, when, and why it matters.
Analytics
This is what marketing nerds like me love, but what probably gives you hives. You have to have your analytics set up, working correctly, and have a reporting system that you can understand. You can’t manage your marketing if you don’t understand how it’s working.
Ecommerce Metrics
Once we get your analytics tracking and reporting in place, you’ll learn which metrics actually matter when you’re running a revenue-focused ecommerce business. I’ll teach you what to watch and how to improve it.