manage your marketing confidently
How I Work
Since 2008, I’ve helped women-owned brands grow online. Now I work with business owners to teach them how to create a revenue-focused marketing strategy, put it into place, and manage it confidently for years to come.
I know the marketing agency model doesn’t work for everyone, so you’ll learn how to run your marketing in whichever way works best for you. Whether you plan to do your marketing on your own, teach your team to do it, or outsource it to marketing experts, you’ll have the tools to know what’s working, what to change, and what to do next.
STEP 1
The Quick Intro Call
The purpose of this call is to see if working together is a good fit. We’ll chat for 15 minutes so I can tell you about my process and you can tell me about your goals, struggles, and needs.
STEP 2
The Ecommerce Diagnostic
Get an expert review of your marketing strategies and website performance. During an in-depth call, we’ll review everything you’re doing to see if it can actually get you to your goals.
You know the saying, “You don’t know what you don’t know”? Well, this is when you’ll learn. I’ll teach you which ecommerce performance metrics you should be watching to manage your performance. We’ll review your website layout, marketing efforts, analytics, and the apps and tools you use.
In short, we’ll cover everything so we can see what’s missing.
You’ll leave this meeting with:
1. An audit of your ecommerce performance based on the key metrics you need to be watching
2. A list of 3-5 action items that you can do immediately to grow your brand
This audit and the action items are all yours. You can take them and improve your marketing on your own. If you realize you need a full-on ecommerce strategy makeover, you can hire me for two months of intensive coaching.
The Ecommerce Diagnostic: $500
If you choose to hire me for the Total Ecommerce Makeover coaching package, the cost of the Ecommerce Diagnostic can be applied toward that investment.
STEP 3
The Total Ecommerce Makeover
Based on the performance audit from our diagnostic call, we’ll work together for eight weeks to completely overhaul your ecommerce strategy and put the right pieces into place.
During weekly coaching calls, I’ll teach you:
– How to build a marketing plan based on your revenue goals
– How to manage your overall marketing strategy
– How to work on each of your marketing channels so they accomplish what you need them to
I’ll also implement the foundational strategies you should be using in email marketing, search engine optimization, and conversion rate optimization.
At the end of our eight weeks, you’ll have a full understand of ecommerce marketing. Even better, you’ll be able to manage your marketing confidently for years to come.
Then I’ll book 3 quarterly check-in meetings with you to help you stay on track, adjust strategies as needed, and keep you feeling great about your ecommerce brand’s work.
The Total Ecommerce Makeover: $5,000
“You are a lifesaver! Our plates are already full and this is not our area of expertise. I have really enjoyed working with you and am grateful for your resourcefulness.”
LAURA H.
Ongoing Support Add-Ons
Once we wrap up your Total Ecommerce Makeover, you might choose to outsource some or all of your marketing work. If you want to work with someone you already know and trust, I’d be happy to take you on as an ongoing marketing client.
SEO
Beat your competitors by ranking higher on Google search results and product listings. Buyers have the highest intent to purchase when they’re searching on Google, and SEO is a long-term, cost-effective strategy.
Email Marketing
It’s no small feat to send regular campaigns, optimize email flows, segment your customer lists, and build customer loyalty all while improving your profit margins. Working with an email marketing pro can take a lot of stress off your shoulders.
Shopify Management
I’d love to help you manage inventory listings, optimize the customer experience to improve conversion rates, update pages and banners, and review analytics consistently.
Let’s Get Started